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T.E YEAR  1972  marks the 100th anniversary of U.S.Borax, and the first
               century of continuous borax production in the U.S.A.
                 The earliest predecessor company of U.S.BoRAX  was  launched in  1872  by
               Francis Marion  ("Borax")  Smith. The scene was Teel's  Marsh, Nevada,  where
               Smith and his brother Julius employed Chinese laborers to shovel borate from the
               ground for  refining into marketable borax.  A  man of genius  and inexhaustible
               energy, Mr. Smith acquired other borate properties besides Teel's  Marsh, and at
               the same time promoted borax from  a  rare product known only to  pharmacists
               and metalworkers into a  household staple. In 1890 he acquired Harmony Borax
               Works in Death Valley from William T. Coleman, pioneer California merchant.
               The Harmony Works ·employed 40  men,  and  maximum  production  was  three
               tons a  day.
                  Transporting  borax  from  Harmony  to  the  railroad  at  Mojave,  Calif.,  was
               accomplished  by the  famous  Twenty-Mule  Teams,  which  hauled  the  material
               over a  desert  route  of  165  miles,  a  20-day  round  trip.  The  romantic  and  dra-
               matic  appeal  of  men  and  animals  pitted  against  the  harsh  and  inhospitable
               desert soon made the Twenty-Mule Team a  popular and picturesque trademark.
               It remains one of the oldest trademarks still in use in the U.S.




                                          The Smith Brothers poster was used sometime between
                               1875 and 1884. The original of this poster is in the Prints and Poster
                                        collection of the Library of Congress in Washington, D.C.
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