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F. M. Smith, president of Pacific Coast
Borax Company, in a 1906 pamphlet
declared that a mock milk bath
was especially important to delicate
women. His recipe: "Make up a
dozen or more bags of che~se cloth
about a foot square. Fill them
with oatmeal and pure white castile
soap shaved fine, 213 oatmeal, 1/2 soap.
Add a half a can 20 MULE TEAM
BORAXO and some powdered orris
root, and tie up bag securely. One bag
in twelve gallons of water makes
a refreshing bath and leaves the
skin like velvet."

Typical 1910 Pacific Coast Borax Company
Sunday magazine advertisement.
Most consumer advertising in the 1910-19 24
era was by house-to-house canvassing.

Cover of a 1906, thirty-two page advertising booklet.
Henry Dumont, Chicago manager, was one of the strong
exponents of newspaper and painted sign advertising.
His advertising expenditures in 1914 reportedly ran $20,000!

'THE OLD DRIVER'S REVERIE.
Aloft his vision o'er the desert runs, But yesterday his voice was o_n the plain; A vision ,if tlu past burns on tlu sky,
With love for it, and hate for what it holds : A ldng of wide dominion was Ju then. As day declines and night comes on apace,-
Across tlzose sands burnt with remorseless suns 'Today he is usurped of his domain, His own beloved team tear-fills his eye,
Another caravan than his unfolds. And stronger teams respond to lesser men. And all the weight of loss bears on his face.
-H. Dumont.