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This 1933 advertisement in the   STEPPING  OUT
                    PROGRESSIVE  GROCER announced the first
                     major change in the 20 MU LE TEAM
                               Borax package since 1900.










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                                                         N°:!:::;:r:v:~1:i:r~:u:~ a~:=s~T,:n~~~!:
          BORATEEM, a relatively new 20 MULE             cleaning  helper.  But  ideas  in  package  design  have
                                                         changed. So we decided to give 20 Mule Team Borax a
          TEAM household product, was introduced in      smart, modern package!  During the next few  months
                                                         the new package will start to ap~ar. But whether your
          1962 and is now one of the most popular        next consignment  contains  new  or  old  packages, the
                                                         famous  20 Mule Team  trademark  will  guarantee  the
          -items. It under went several package          same purity  and excellence of the product to you and
                                                         your customers!
           redesigns, promotions and formulations       ~tt~§•~~
          during the past decade.
                Ammonia is a major cause of diaper   And it keeps on clobbering ammonia-
                rash.  So  fight  it with  all  you've  got.   causing bacteria, even while your baby
                Borateem. It sanitizes and deodorizes.   is wearing and wetting his diapers .
                ®

               . You can't love
                               •
                 --·---Oma away.
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