Mexican lobby card for "Man From Del Rio" (as "El Que No Sabia Temer," or "He Who Knew No Fear"), United Artists, 1956. Measures 12.5x16.5 inches, standard size for Mexico.
Anthony Quinn and Katy Jurado star in the Robert L. Jacks picture, "Man From Del Rio" (United
Artists, 1956), filmed at Gene Autry's Melody Ranch in Placerita Canyon. Both Quinn and Jurado hailed from Mexico;
Quinn, who became a Hollywood legend, was born Antonio Rudolfo Oaxaca Quinn on April 21, 1915, in Chihuahua, Mexico, to an Irish-Mexican father and a Mexican mother. Jurado was born January 16, 1924, to a wealthy family in Guadalajara, Mexico, and while she had some major roles in Hollywood (including Gary Cooper's mistress in "High Noon"), she was even better known in her native Mexico, where she continued to appear in Spanish-language soap operas in the 1990s.
About Melody Ranch.
The Melody Ranch story really begins in 1922, when Trem Carr came out West to make movies.
The 1920s saw him make several pictures in the Santa Clarita Valley, particularly in Placerita
Canyon, where he started Monogram Pictures with a partner. There he hooked up with Ernie Hickson,
an astute set designer, historian and collector of Western Americana. Hickson built a Western
movie town for Monogram, just east of the modern-day Placerita Canyon Road exit off of State Route 14 (where Disney's Golden Oak Ranch is located today).
When Carr's lease expired in 1936 Hickson bought a 10-acre parcel at Oak Creek and Placerita Canyon
roads and moved his movie town there.
Known as the Monogram Ranch during the 1930s and renamed Placeritos Ranch in the '40s,
the town hosted its share of climactic Hollywood
moments. It was on one of the dusty Western streets at the ranch that "High Noon's"
immortal face-down played itself out. Just about every old celluloid cowboy to ride across the silver screen
ambled through this Monogram set at one time or another — men like John Wayne, Harry Carey, Tom Tyler, Ken Maynard,
Hoot Gibson, Johnny Mack Brown, Bob Steele and the legendary Singing Cowboy himself, Gene Autry.
Ernie Hickson died on January 22, 1952. Autry purchased his old stomping grounds, which
he renamed "Melody Ranch," and moved into a farm house which still stands on the property.
Contrary to what one might assume, Autry's weekly television series in the 1950s was not filmed at Melody
Ranch, but hundreds of other feature films and television programs were, including "Gunsmoke"
and "Wyatt Earp."
The magic was not to last. On August 28, 1962, a violent firestorm swept through Placerita Canyon and
engulfed most of the movie town's original Western structures.
"What I lost could not be replaced or even measured," Gene Autry said recently. "I had
always planned to erect a Western museum there, but priceless Indian relics and a collection of rare guns,
including a set used by Billy the Kid, went up in smoke. Thank God, the ranch hands and all fourteen of our
horses were uninjured."
In the decades after the fire, Autry and his business manager — wife Jackie — sold off portions of the 110-acre
ranch. The final ten acres, where the buildings had stood, went on the market in November, 1990. Brothers
Renaud and Andre Veluzat, longtime Newhall residents and film industry executives, quickly purchased the
parcel and restored the Western movie ranch to its former glory in 1991.
Today, modern superstars like Bruce Willis, Jeff Bridges and Randy Travis are creating new legends at the
Melody Ranch Motion Picture Studio as they mesmerize new movie-goers and television audiences with the
timeless drama of the American West.
Further reading: Melody Ranch: Movie Magic in Placerita Canyon
LW3236: 9600 dpi jpeg from original lobby card purchased by Leon Worden.