Everyone knows who to thank on Veterans Day when they are in uniform, but what about the one’s that aren’t? How do we show our gratitude for the service and sacrifices made by more than 2.5 million other military families?
This Veterans Day, Walmart is urging communities nationwide to change one light to green “in a visible location-on your porch, in your home, or at your office -and keep it glowing every day as a symbol of appreciation and support for our veterans.”
According to the official website, “America’s veterans are some of our nation’s bravest, hardest-working men and women. However, it’s hard to show them the appreciation they deserve when, back home and out of uniform, they’re more camouflaged than ever. Greenlight A Vet is a campaign to establish visible national support for our veterans by changing one light to green.”
Why the color green? “Green is the color of hope, renewal and well-being. “Greenlight” is also a term commonly used to activate forward movement. The simple action of changing one light to green is intended to spark a national conversation regarding the recognition of veterans, and “greenlight” them forward as valued members of our communities.”
This year alone 250,000 members of the United State Military will be transitioning back into civilian life and the Military Times is reporting that not only has Walmart put in $20 million dollars to promote this campaign but it’s also calling attention to several veterans advocacy groups, including the Institute for Veterans and Military Families at Syracuse University, Team Rubicon and Blue Star Families.
“Some of these programs don’t have the visibility, but with the assets Walmart provides, this could bring the focus to the American public all at once,” said Chris Erickson, an Army veteran and resident at FleishmanHillard, a marketing agency helping Walmart promote Greenlight A Vet told Military Times, “A veteran can sit for an average of twenty-two weeks in unemployment between their last military paycheck and a new job … and they just need to know there is a support network out there for them.”
Walmart, under its “Welcome Home Commitment” program, has pledged to hire 250,000 veterans by 2020. The company recently hired its 100,000th vet, and has promoted 9,000 since 2013, according to its website. Since 2011, the company’s foundation has pledged more than $40 million to veterans groups that provide job training, transition help and education.
In order to participate in this campaign you do not need to buy a bulb from Walmart. You can purchase one from any retail store.
For more information on the initiative, visit www.greenlightavet.com.