By Valerie Traba
Social media is a phenomenon that continues to transform the way the world functions. The methods that people now use to interact with others have shaped society in a myriad of ways. Negotiating business, interacting with friends and family, advertising, learning, and gossiping are just a few of these processes.
Because people now form, maintain, and sever ties with one another on the web, the ways the world operates—in comparison to how it did when face-to-face communication was still the norm—has changed. However, this change is an improvement overall. Because of the benefits that have emerged as a result of social media—broad audiences can be reached quickly more efficiently, life moments and memories can be uploaded and shared securely, communicating with people is more affordable, instant access to information can make people more knowledgeable—it fundamentally is a good service to society.
Social media gives people the convenience to reach a broad audience in a fast and more efficient way. Because messages are posted instantly and are readily available to everyone online, the one who posts the content does not have to contribute as much effort as one would in a face-to-face exchange.
This facilitates voluntary responses from a wider range of people who could give better, more useful information than those from a small group. The guesswork of having to research solutions independently is taken out of the equation when others are given the opportunity to offer assistance.