“California has a unique commitment to protecting the privacy of our residents. Our constitution directly guarantees a right to privacy,” Harris said. “By ensuring that mobile apps have privacy policies, we create more transparency and give mobile users more informed control over who accesses their personal information and how it is used.”
Not only are developers obligated to disclose what information they will collect from consumers, but also how those companies plan to use and who they plan to share it with will become available.
This agreement will work to improve the privacy laws and give users the ability to report non-compliance apps on all app markets.
With over 35 billion app downloads and 1 million apps in the Apple App store and Google’s Android Market, many experts believe the necessity for mobile privacy is needed now more than ever. Estimated to rise to over 98 billion downloads by 2015 with every company pushing to be online, the market revenue for mobile apps is expected to grow from the current $6.8 billion to $25 billion over the next four years.