Valencia – Wal-Mart introduced a new family wireless plan which will be used under the stores own branding in attempt to make a run at other wireless companies.
Straight Talk, Wal-Mart’s new family mobile service, will be run on T-Mobile’s network. Unlimited calling and texting will cost $45 for the first line and an additional $25 for every other line.
The service will be offered at most stores across the country beginning next week.
The plan will be “postpaid” other than the knowingly “prepaid” phone plans, meaning the bill will be due at the end of the month instead of at the beginning. It will come without a contract and also without an early termination fee.
On Monday, Wal-Mart plans to sell five different phones, including the Motorola Cliq XT at $249. T-Mobile also sells the same phone without a contract for $329, but has monthly fees that are higher than a “prepaid” plan. AP has reported that cheapest handset will be a Nokia phone for $35.
Straight Talk will cost $45 for unlimited talk and text, but will not be offering a discount for additional lines. It will offer free unlimited data, but it will not have any smart phones available. Along with the service will be prepaid components.
Data usage and international calling will come with extra charges, but only with a “prepaid” account. One gigabyte of data will cost $40 other than AT&T’s $25 a month plan for 2 gigabytes of data, but the unused data will not carry over to the next month where as Wal-Marts plan will.