The 2010 MTV Video Music Awards were back on the West Coast this year and broadcasted live from the Nokia Theater in Hollywood. You would think a little tinsel town would do the trick and revive the ceremony after last year’s Kanye disaster, but in fact it did just the opposite. The show was dead on arrival and there was no saving it. The entire show was expected to dominate the Sunday night ratings and triumph last year’s show, but in fact, failed epically.
Mistake number one, hiring Chelsea Handler as a host. You either love her or hate her and some just do not get her. Tip for Viacom and MTV, next time hire someone who is either popular or controversial, or both! Handler is neither. Her uncanny slapstick comedy is boring and repetitive. Speaking of uncanny, what was with the Lohan Handler butt-slapping intro?
The performances were acceptable and somewhat entertaining, other than Kanye West’s dreadful lullaby-rap-thing. Not to pick on Kanye, but his performance was not up to par. It appeared as if he was trying to redeem himself, which he probably was. Not one of my favorites.
On the other hand, Lady Gaga never ceases to amaze me. She managed to offend PETA, the entire fashion industry, and the meat packing industry all in a matter of a minute. Taking the stage to accept an award, Lady Gaga pranced up to the mic draped in a meat gown. Yes, actual meat. Disgusting? Yes. Inappropriate? No. It’s Gaga, she can do whatever she wants and most of us still love her.
I am aware that a lot of people don’t care for Lady Gaga or her music, but I absolutely adore her. Although she was daring and a little disastrous with her wardrobe Sunday evening, Gaga dominated the stage walking away with eight of her thirteen nominations including; Video of the Year, Best Female Video, Best Pop Video, Best Choreography in a Video, Best Editing in a Video, Best Direction in a Video, Best Dance Video and Best Collaboration.
Other winners included Eminem for Best Male Video and Best Rap Video, Justin Bieber for Best New Artist, 30 Seconds to Mars for Best Rock Video, The Black Keys for Breakthrough Video, Muse for Best Special Effects in a Video, Florence + the Machine for Best Art Direction in a Video, Jay-Z and Alicia Keys for Best Cinematography in a Video, and Aventura for Latino Artist of the Year.
Although I’m obviously gaga for Gaga, I would have liked to see a little more variety among the winners. It was predictable and a tad boring knowing that this new edgy performer was highly favored.
Next year I’m predicting a South Beach location with comedian Daniel Tosh hosting. A laid back venue and the funniest guy on television. What could go wrong?