“Awesometown” is the new slogan plastered throughout various surrounding cities of Valencia. But why the name “Awesometown”?
Driving through Van Nuys, North Hollywood, and Culver City, citizens are bombarded by the bright orange logo enticing them to go to “Awesometown”. I just don’t see why the town is so “awesome”.
Maybe coming from a younger individual, such as myself, I don’t believe that this town has any awesomeness in it. There’s absolutely nothing for any young adults under 21 to do that doesn’t cost them an arm and a leg, especially during the night hours. This lack of awesomeness has led many kids in the area to drugs from marijuana to even personal accounts of black tar heroin.
I understand that the city of Santa Clarita wants to attract more consumers to the area despite the fact that there are mall and shopping options everywhere else in Los Angeles. Granted, we do certainly have the best of the best when it comes to a community college, and a well known arts college, but that wouldn’t overwhelm me to come move here. Its too expensive to live here as a student anyway.
Probably the best thing Santa Clarita ever did besides bring several television and film productions to town, is the interconnectedness of the entire area basically known as Paseos’ or “walk” in Spanish. Overall the Paseos connection to most of the area makes it the best for walking dogs, biking, and running. The trails connect to parks, schools, recreation centers, neighborhood shopping and more. Valencia’s system of walkways is the most unique way to get around town without dealing with traffic.
“Awesometown” is not the best nickname for the area because there isn’t any out of the ordinary “awesome” consumer business that ever makes it past the test of the struggling economy. Case in point – Bristol Farms. A company that thrived on excellence. The store brought the citizens of Santa Clarita a new place to buy products that really couldn’t be found anywhere else. Only after a year and a half, Bristol Farms died by the suffocation of the weight sitting on the lungs of our economy and laid off a large mass of their employees.
“Awesometown”. I think not. Maybe ordinary town with a theme park, but I’m sure that can’t fit on the billboards.